소개글
뽀로로 마케팅 전략에 대한 자료입니다.
목차
1. Executive summary
2. Company Description
3. Strategic Focus and Plan
4.Situation Analysis
5. Market and Product Focus
6. Marketing Program
7.Financial data and projects
8. Organization
9. Implementation plan
10. Evaluation and Control
본문내용
This paper is all about introduction Pororo and its strategies. Korea, our economy is dependent on exports, but traditionally only on heavy chemical industry. Because of this, entertainment industry was ignored in Korea. The Korean Wave has sparked a fad for Korean movies, dramas and pop music nowadays, also animation industry. So, we are talk about Pororo, a trailblazer in the field of animation industry, and the problems and solutions that we have to know.
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분야
docx
