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분야
pptxProduct and competitive review
Evaluation of GBR by bloggers
SWOT Analysis
Dining out trend: Motivation
Dining out trend: Frequency and expense
Segmentation base: age
Segmentation base: benefit sought
Targeting
Positioning
Positioning Statement
GBR’s Target Position in Market
Product Class
Image
Solutions1 Emphasis on the chef
Solutions2 Renovation of interiors
Solutions3 Differentiation of menu
Solutions4 Suitable price for customer attraction
Conclusion
who prioritize good dining atmosphere
Our product is one of western style foods that attract 20s~30s more than over30s.
Considering our product features, it seems not appropriate for family dining out but socializing with friends.
WHY NOT?
For healthy and well-being benefit,
there are better well-being foods other than hamburger
For good taste benefit,
the standard for delicious is too subjective and hard to feel difference
For economical benefit, GBR is not so attractive in price
