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분야
hwp1. The company's present situation
2. The reason why we choose these affiliates.
Ⅱ. Data / Matrix
1. sales data
2. BCG MATRIX
3. BCG MATRIX in 2010
Ⅲ. Output
1. Matrix analysis
2. Map out the strategy
In 2008, Samsung SDI and Samsung stock market are located in question section moved into dog section in 2010. Samsung electronic has been increased in size, and in 2010, the sales are over Samsung group's total amount of 50% sales, an means than Samsung group's coreg grouis focused on the Samsung electronic and the others are not invested as mu 50as Samsung electronic, However, in the rapidhe s, ngnic, omsety it needs to be invested and developed of new part located in question mark.
As we said that the president Lee expected that the changing speed result in the business and product presenting Samsung will be disappearing, we need to developing the new part and investment. From now on, as the shape of the electric car becoming visible, the possibility of secondary battery is gaining power. Secondary battery has enough possibility because the technology can't catch up with the growth of the electric machinery. So, we think it would be competitive if Samsung continually invest more in that part than other competitors like LG chemistry or SK innovation. For three consecutive years located in dog section, Samsung medical and Samsung publishing should be boldly closed down unprofitable businesses.
If you want stable investment, we will recommend Samsung life. There was a little or no movement for three consecutive years and it is in charge of
