[경영학] 풀무원 `냉동밥` 마케팅 전략(영문)

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레포트 > 경제경영계열
2011.09.08
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[경영학] 풀무원 `냉동밥` 마케팅 전략(영문)에 대한 자료입니다.

Market Strategy Analysis on Pulmuone’s Frozen Rice

본문내용

The reason that we concluded like that was because Korea is following Japan is the trend in living, which is the biggest factor in the food industry. Living, here, means the lifestyle, as in the number of family members. Tokyo's 1 member family ration has been increasing gradually since 1985, and in 2010, it is almost 50% while Seoul's ratio is not that high like Tokyo, the increase rate is more steep. and it is estimated that by 2030, more than 50% of Korean households will be either 1 or 2 in number of members.

Additionally, the sales of convenient food is increasing faster than other manufactured foods at a rate of 7.4%, which is 2 times the growth rate of other manufactured foods. Thus, more individualism and increasing sales of similar market illustrate that potential customers’ increased needs for convenience and self-provided nutrition are to be expected.

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