[마케팅 관리] Janty Electronic Cigarette 잔티 전자담배 마케팅 전략(영문)

[마케팅 관리] Janty Electronic Cigarette 잔티 전자담배 마케팅 전략(영문)-3

[마케팅 관리] Janty Electronic Cigarette 잔티 전자담배 마케팅 전략(영문)-4

[마케팅 관리] Janty Electronic Cigarette 잔티 전자담배 마케팅 전략(영문)-5

[마케팅 관리] Janty Electronic Cigarette 잔티 전자담배 마케팅 전략(영문)-6

[마케팅 관리] Janty Electronic Cigarette 잔티 전자담배 마케팅 전략(영문)-7

[마케팅 관리] Janty Electronic Cigarette 잔티 전자담배 마케팅 전략(영문)-8

[마케팅 관리] Janty Electronic Cigarette 잔티 전자담배 마케팅 전략(영문)-9

[마케팅 관리] Janty Electronic Cigarette 잔티 전자담배 마케팅 전략(영문)-10

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레포트 > 경제경영계열
2011.09.09
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[마케팅 관리] Janty Electronic Cigarette 잔티 전자담배 마케팅 전략(영문)에 대한 자료입니다.

1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT analysis
2.3 Competition
2.4 product offerings
2.5 Distribution
3.0 Marketing Strategy
3.1 Objectives
3.2 Target Markets
3.3 Positioning
3.4 Strategies
3.5 Marketing Research
4.0 Financial
5.0 controls
5.1 Implementation
5.2 Marketing Organization

본문내용

2.3 Competition
The emergence of different e-cigarette companies has increased competition in e-cigarette market. The major cigarette companies in Korea, such as KT&G, has not yet entered the market, but lots of venture companies are emerging to get a part of market share. Since this is a new product to the market, features of various e-cigarettes are similar, but still have some difference.
Key competitors:

1. Dekang - One of the major e-cigarette companies in Korea which has more than 200 retailers around the country. Last year, they signed a strategic alliance with JSB, a Hongkong-based company exporting to more than 20 countries around the world.

2. Ramiya - Ramiya entered the e-cigarette market just last year but increases its market share fast. They created their own e-cigarette line with their own technic, and its sophisticated design attracts customers.

3. Morning Hoo - The most popular smoking cessation device. It distributes and promotes the products mostly from TV home shopping. Since it is a smoking cessation device, it does not deliver any nicotine to smokers. Therefore, only those who want to quit smoking are interested.

4. Zeros Air - The first e-cigarette obtained FDA certificate. Like Morning Hoo, it's a smoking cessation device, so it does not deliver nicotine. It gain popularity and increase its brand image as MBC Talent Association are promoting it.

Despite strong competition, Janty has power to win the significant portion of e-cigarette market share. Unlike other e-cigarette companies, its head office is in Europe and it has worldwide

#마케팅 #전자담배 #담배 #잔티 #전자

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