하이힐로 손상된 여성의 발과 척추 치료를 위한 신발 기획(영문)
분야
docxB. Product Features
C. Why Healer?
D. Target Customers
E. Marketing idea for Healer
F. Expected Manufacturing cost of the Product
G. Perceived difficulties in manufacturing/marketing/selling Healer
H. Competition &Defence Strategy
I. Conclusion.
- Heels are not fixed shoes so shoes are low durability
2) Maketing
- Healer is medical treatment so people think Healer is expensive
3) Selling product
- Some people think shoes and heel separate is not beautiful
- Some people think Healer is not necessary. Because they are heels not uncomfortable
H. Competition &Defence Strategy
1) Competition
- Sneakers company (Sneakers make feet comfortable)
- Furniture company (Opportunity to sit on a chair is decreased)
- Many other shoes company
2) Defense strategy
- Register patent for our production method
- Provide complete after service
