소개글
[경영학원론] 롯데월드 마케팅 전략(영문)에 대한 자료입니다.
목차
1.Background & Purpose
2. Philosophy &
Core competencies.
3. Goal & strategy
4. Corporate structure
5. SWOT information
6. Market analysis
7. Social Responsibility
본문내용
Because of the five-day work week, we can expect the visitors of family-centered
will increase. So we should try to prepare for the program of a family
oriented rather than Attraction for a youth.
Consideration for Parents.
Most parents come to amusement park not for their own enjoyment but for
their kids. But the money come from parents. So It is important that
amusement park need to attract parents as well as children.
Promotion for foreign tourist
Lotte World is the biggest indoors park in the world, So Lotte world should
strengthen the strength that it can't be affected by Season and weather.