소개글
[식품마케팅] BBQ 비비큐 마케팅전략(영문)에 대한 자료입니다.
목차
Contents
1. Introduction : Brand introduction, motivation
2. Environment analysis
3. Marketing Strategies of BBQ
4. Evaluations & Improvements
5. Conclusion
본문내용
As we know, chicken is one of the popular foods as a main dishes or mid-night snack in Korea. Also not only there are many different kinds of stores selling chicken dishes but also new chain stores are being come into existence these days. It means our market for chicken has already reached saturation point. Therefore, the company of BBQ has to have special strategy to appeal their products – chicken- to the public or consumers by discriminating against other competitive chicken stores. In this point of product strategies, there are three specific business differentiation strategies about their Chicken. One is about making good quality of chicken. Second is using the special oil – olive - which is used in frying their chicken products. The last strategy is free topping system
1) Good quality of Chicken
(1) Golden zone of size
The company of BBQ had tried to make a special study of the best quality from size of chicken. Finally the company found out the reasonable choosing function of “Golden zone” which is not too big or small but the model of middle size 1 kg. The study shows that Golden zone size of chicken can have the best quality compare to the other size.
참고문헌
Ⅵ. References
1. BBQ Homepage (www.bbq.co.kr)
2. Genesis Homepage (http://www.genesiskorea.co.kr)
3. Chicken College(치킨대학) Homepage (http://ckuniversity.com)
4. 한국경제, 매일경제, 중앙일보 기사 (통계자료)
5. 한겨레 신문 특화세션 (프렌차이즈 관련 보도자료)
6. “치킨업체 빅4 업체 비교 분석” 송범준, 2007
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-1](http://images.happyhaksul.com/thumb/542/541431-0001.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-2](http://images.happyhaksul.com/thumb/542/541431-0002.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-3](http://images.happyhaksul.com/thumb/542/541431-0003.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-4](http://images.happyhaksul.com/thumb/542/541431-0004.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-5](http://images.happyhaksul.com/thumb/542/541431-0005.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-6](http://images.happyhaksul.com/thumb/542/541431-0006.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-7](http://images.happyhaksul.com/thumb/542/541431-0007.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-8](http://images.happyhaksul.com/thumb/542/541431-0008.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-9](http://images.happyhaksul.com/thumb/542/541431-0009.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-10](http://images.happyhaksul.com/thumb/542/541431-0010.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-11](http://images.happyhaksul.com/thumb/542/541431-0011.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-12](http://images.happyhaksul.com/thumb/542/541431-0012.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-13](http://images.happyhaksul.com/thumb/542/541431-0013.gif)
![[식품마케팅] BBQ 비비큐 마케팅전략(영문)-14](http://images.happyhaksul.com/thumb/542/541431-0014.gif)
분야
hwp
