[국제경영] 더페이스샵(THE FACESHOP)의 인도진출 전략

※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.

분야
등록일
페이지/형식
구매가격
적립금

레포트 > 경제경영계열
2011.11.02
13페이지 / hwp
1,400원
42원 (구매자료 3% 적립)

자료 다운로드 네이버 로그인

추천자료

[국제경영] 더페이스샵 인도진출

[국제마케팅] 더페이스샵(The Face Shop)의 해외진출 전략-인도시장 진출

[국제경영학] ㈜대성하이테크의 글로벌 전략

[마케팅] 더 페이스샵(The Face Shop) 분석

[국제관계] 브루나이의 국제관계와 `더페이스샵` 진출 사례 분석

[경영사례] 자연주의 화장품 The Body Shop 바디샵 성공요인분석

명품기업의 조건과 명품시장의 현황 브랜드마케팅전략 및 전망00

[국제통상] 더 바디샵의 성공전략

[기업경영사례] 더페이스샵 경영사례

소개글

[국제경영] 더페이스샵(THE FACESHOP)의 인도진출 전략에 대한 자료입니다.

Ⅰ.Introduction
1. What is "The Faceshop"
2. Why we choose "TheFaceshop"
3. The Face shop strategy
4. Global The Faceshop

Ⅱ. Main Subject
1. Foreign Markets; India
① Related Articles about India
② India Cosmetic Market Analysis
2. Entering Foreign Markets and Decide the entry modes

Ⅲ. Conclusion - Expectation

Ⅳ. References

본문내용

Ⅱ. Main Subject
1. Foreign Markets; India
India, conventional long name Republic of India is a state located in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world.
The Indian economy is the world's tenth largest economy by nominal GDP and fourth largest economy by purchasing power parity. Following market-based economic reforms in 1991, India has become one of the fastest growing major economies, and is considered a newly industrialized country; however, it continues to face the challenges of poverty, illiteracy, corruption and inadequate public health. A nuclear weapons state and a regional power, it has the third-largest standing army in the world, and ranks tenth in military expenditure among nations.

-Politics-
India is the most populous democracy in the world. A parliamentary republic with a multi-party system, it has six recognised national parties, including the Indian National Congress and the Bharatiya Janata Party (BJP), and more than 40 regional parties. The Congress is considered centre-left or "liberal" in Indian political culture, and the BJP centre-right or "conservative". For most of the period between 1950 — when India first became a republic — and the late 1980s, the Congress held a majority in the parliament. Since then, however, it has increasingly shared the political stage with the BJP, as well as with powerful regional parties which have often forced the creation of multi-party coalitions at the Centre.

-Economy-
According to the International Monetary Fund, India's nominal GDP stands at US$1.53 trillion, making it the tenth-largest economy in the world. With purchasing power parity (PPP), India's economy is the fourth largest in the world at US$4.06 trillion. With its average annual GDP growing at 5.8% for the past two decades, India is also one of the fastest growing economies in the world. However, India's per capita income is US$1,000,

참고문헌

Ⅳ.References
http://www.steelguru.com/indian_news/Macroeconomic_indicators_-_India_gets_FDI_worth_over_USD_3_billion_in_Jan_March_period/207042.html
http://en.wikipedia.org/wiki/India
http://www.thehindu.com/business/Economy/article2048181.ece
http://tribune.com.pk/story/175643/india-concerned-for-safety-of-pakistan-nuclear-weapons/
조승연, ⌜비즈니스의 탄생⌟, 더난출판사, 2008
「인도의 신규시장 수요확대와 진출기회 」, 김응기, www.gate4india.com
2011년 의류/화장품 업종 전망; 돈으로 만드는 아름다움, 푸르덴셜투자증권
사례로 보는 인도 소비시장 진출전략, 2009, 대한상공회의소
대우증권 Daily, 2009, 대우증권
http://en.wikipedia.org/wiki/The_Face_Shop
http://www.thefaceshop.com/english/index.html
http://www.businessweek.com/news/2011-05-27/china-tops-india-as-asian-economy-best-placed-for-growth.html
http://www.deccanherald.com/content/164278/winds-change-blowing-west-asia.html
http://www.thefaceshop.com/
http://www.thefaceshop.com/english/index.html
http://en.wikipedia.org/wiki/Franchising

#국제경영 #인도진출 #더페이스샵 #인도

오늘 본 자료

오늘 본 자료가 없습니다.

이 분야 인기자료

이 분야 신규자료