분야
pptxHistory of YAHOO Korea
Problems
4P Strategies
- Product Strategy
- Price Strategy
- Place Strategy
- Promotion Strategy
Conclusion
Economic growth of Korea even in economic
crisis with increasing KOSPI over 2000p
→ effected to the people having interested
to investment technique knowhow
Expanded the average
life span of Korean
→ needs much money for
twilight
The good services of YAHOO Finance
- Comparing finance products service
- Free consulting for finance investigation
- Guide for Investment technique
- Being the rich of salaried workers service
Practical service of ‘Being the rich of salaried
workers service’
- Strategy for having house
- Investment knowhow in real market
- Self-development assistance
Providing investment technique calculator
- Inquiring banking commission
- Accumulating large sum of money
Focus advertisements on financial media
Concept: Humorous ads may well
boost public awareness
Issue financial publications
through a newspaper or a magazine
Repeatedly exposing the presence
of Yahoo Finance will familiarize it
with potential customers
Need to be exposed to as many people as possible
but, it is better to appear on specialized channel
