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[투자론] 아모레 퍼시픽 CAPM 기대수익률(영문)에 대한 자료입니다.
목차
1.Company Overview
2.company's basic financial information and analysis:
(Sales, Allocation/Assets, Liabilities, Equities/ Leverage etc).
3.Estimated price-related data
(operating margin, EPS, DPS, PER, etc.)
4.CAPM empirical
5.Calculate expected returns
6.Conclusions & Evaluation
본문내용
Part. 1
▪ About Amore pacific
Company Overview of Amore Pacific
Founded in 1945 - The oldest one of cosmetics companies in korea
One of the most beloved cosmetics companies in korean market
1st korean cosmetics company expanding to foreign market
Establish a local subsidiary in about 16 countries
& export and sell its cosmetic in about 50 countries
Main brand - Sulhwasoo, Hera, Iope, Laniege, Mamonde
Amore pacific Construction.
Amore Pacific is 1st cosmetics company with about 36% of market share in korea
The highest rate by 77% in weight of door-to-door sales that is the biggest channel
in cosmetic sales.
*This shown that Amore pacific close to customer through various channels.