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분야
pptx2.Digital Imaging
3.CEO, Daniel A. Carp
Started in 1986, introducing the world’s first electronic image sensor with 1.4 million pixels
Expanded in 1993~1994, coming out various products
Colby Chandler
Created a division for exploring new tech.
Adopting George Eastman’s original formula
(focus on customer, broaden advertising, mass production at low cost)
Vertical integration → outsourcing &alliance
Ex)Kodak video system with TDK and Matsushita
Support extensive research
how CEO Daniel Carp can use digital imaging to revitalize Kodak
General manager of sales for Kodak Canada
In early 2000, Daniel A. Carp became CEO
