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분야
docExecutive Summary
About Applebee’s
Situation Analysis
Target Market Analysis
Marketing Mix
Mission Statement
COMMITMENT TO OUR TEAM
COMMITMENT TO THE GUEST
COMMITMENT TO PROFIT
Situation Analysis
APPLEBEE’S STRENGTHS
APPLEBEE’S WEAKNESSES
EXTERNAL OPPORTUNITIES
EXTERNAL THREATS
ENVIRONMENTAL ANALYSIS
Competitor Analysis
Legal Environment
Economic Environment
Social Environment
Target Market Analysis
Target Market Needs
OBJECTIVES
TEAM OBJECTIVES
CUSTOMER OBJECTIVES
PROFIT OBJECTIVES
MARKETING MIX
PRODUCT
DISTRIBUTION
PROMOTION
PRICE
IMPLEMENATION AND CONTROL
WORKS CITED
We are a team committed to enthusiasm, , and always doing the right thing while making a responsible profit.
COMMITMENT TO OUR TEAM
We are committed to providing every member of the Thomas and King family with the opportunity for personal success. We will always provide the necessary fairness, training, coaching, feedback, high standards, growth, and stability for all members of our team to meet their full potential.
COMMITMENT TO THE GUEST
We are honored that our guests have selected our restaurant. Our commitment is to ensure that we our guests by meeting or exceeding their expectations.
COMMITMENT TO PROFIT
We are committed to responsible profit. We approach profit in a mature and creative way. This provides a stable and rewarding environment for our guests, team members, vendors and shareholders.
© Copyright Thomas & King, 2002
http://www.tandk.com
http://www.restaurants.org
http://www.state.oh.us/com/liquor/liquor.htm
http://www.athenscounty.com
