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[국제경영] 롯데리아 중국시장 진출 사례(영문)에 대한 자료입니다.
목차
1. INTRODUCTION
2. KOREAN FASTFOOD MARKET
3. CHINESE MARKET ANALYSIS
4. CHINESE STFOOD MARKET
5. FAILURE OF CHINA MARKET
6. STRATEGY
본문내용
Suppliers
Bargaining Power
1. Low price discrimination
of food supplies in China
2. Weak competitiveness for suppliers
Buyers
Bargaining Power
1. Different customers’ tendencies
by regional group in China
2. Easy to change the brand
3. Low converting cost of buyer
Potential
New Entrants
1. Low cost for launching fast food corporation
2. Hard to have differences by menu
3. Possibility to obtain distribution channel easily
Threat of
Substitute Product
1. Light refreshments
- Convenience food
- Coffee only
Rivalry among
Competing Sellers
1. Existing strong fast-food brand
-BURGERKING, KFC, McDonalds
참고문헌
http://lotteria.co.kr (롯데리아 공식홈페이지)
http://google.com (이미지 출처)
http://iconfinder.com (이미지 출처)
http://dart.fss.or.kr (전자공시시스템)
http://blog.daum.net/skdid/12300220 (점유율 과 매출액)
http://nextbigfuture.com/2010/12/economist-world-in-2011-and-2036.html (GDP 성장률)
http://blog.daum.net/why4416/15971801(매장 수)
www.emkt.com.cn and www.thechinaexpat.com (중국의 외국체인)
베이징 노동사회 보장국 , Goldman Sachs Asset Management