소개글
[경영학] 코카콜라 마케팅분석에 대한 자료입니다.
목차
History
Environment Analysis
Industry Structure Analysis
SWOT Analysis
Target & Positioning
4P - Product/Place/Price
Promotion
Conclusion
본문내용
Name: John Pemberton
Invention time: 1886
The main ingredient:
caramel-colored liquid
Competition of Existing Enterprise
Entry Barriers
Substitution
Bargaining Power of Buyer
Bargaining Power of Supplier
High Entry Barriers
Mexico is the largest Coca Cola consuming country in the world. One Mexican averagely drinks Coca-cola 333 cups a year.
Coca-cola is most widely consumed beverage by Hispanic people
Many operational plants in 200 countries !!
168 cups of Coca-cola per each Australian person a year