![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-1](http://images.happyhaksul.com/thumb/569/568662-0001.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-2](http://images.happyhaksul.com/thumb/569/568662-0002.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-3](http://images.happyhaksul.com/thumb/569/568662-0003.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-4](http://images.happyhaksul.com/thumb/569/568662-0004.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-5](http://images.happyhaksul.com/thumb/569/568662-0005.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-6](http://images.happyhaksul.com/thumb/569/568662-0006.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-7](http://images.happyhaksul.com/thumb/569/568662-0007.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-8](http://images.happyhaksul.com/thumb/569/568662-0008.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-9](http://images.happyhaksul.com/thumb/569/568662-0009.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-10](http://images.happyhaksul.com/thumb/569/568662-0010.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-11](http://images.happyhaksul.com/thumb/569/568662-0011.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-12](http://images.happyhaksul.com/thumb/569/568662-0012.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-13](http://images.happyhaksul.com/thumb/569/568662-0013.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-14](http://images.happyhaksul.com/thumb/569/568662-0014.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-15](http://images.happyhaksul.com/thumb/569/568662-0015.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-16](http://images.happyhaksul.com/thumb/569/568662-0016.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-17](http://images.happyhaksul.com/thumb/569/568662-0017.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-18](http://images.happyhaksul.com/thumb/569/568662-0018.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-19](http://images.happyhaksul.com/thumb/569/568662-0019.gif)
![[국제마케팅] CJ Foodville 비비고(BIBIGO) 전략-20](http://images.happyhaksul.com/thumb/569/568662-0020.gif)
분야
pptxKorean food in Abroad
Why bibigo?
About bibigo
*Strategy for America
Analysis of America market
SWOT
Concept
Promotion
Result &
Present Condition
*Strategy for China
SWOT
Concept
Promotion
Result &
Present Condition
*Predict Strategy
for Europe
South Europe
West Europe
East Europe
*Conclusion
-Especially they come up with Korean food when they think about Korea.
-even though there are a few Korean restaurants in the American now,
Korean restaurants can success in the future
-well-being trend!(more and more Americans are interested in Korean foodincreasing number of vegetarian )
-Korean government establish globalization of Korean food policy
-high awareness of other food
(Chinese food,
Japanese food and others.)
-negative images about Korean food(hygienic conditions and atmosphere)
-low awareness of Korean food
-South Europe, Italy, Spain, Portugal, Greece, etc., the country and the character is quite similar. They mostly eat rice and wheat
-In the trend of rice , south Europe area is the most important part of bibigo Into the European market
- BiBigo (www.bibigo.co.kr)
- CJ Foodville (www.cjfoodville.co.kr)
- Joe McPherson’s Korean food blog (www.zenkimchi.com)
- Korea Brand net (blog.daum.net/korea_brand)
- Naver encyclopedia (100.naver.com)
- KOTRA (www.kotra.or.kr)
Article
- `비비고` 中 베이징에 해외 첫 매장..한식 세계화 나선다.(10.08.24). E daily
- 한식 우수성 알린 비비고 1년…성공적인 안착. (11.05.19). Newsis
- 비비고, 중국 미국 이어 싱가포르 매장 열어 (10.12.21). Korean Economy
- 한식 세계화 첨병 비비고, 첫 돌 맞아 (11.05.21). Sport kyunghang
- 비비고, "비빔밥 직접 배달해 드립니다" (11.03.03). Daily Economy
