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[마케팅] 시세이도 마케팅 전략에 대한 자료입니다.
목차
Trends of Cosmetics Industry
Trends of Cosmetics Industry
Marketing
Mix
SWOT
Analysis
Competitor
Analysis
BCG
matrix
STP analysis
Marketing
Strategies
본문내용
High added value
Does enterprises producing
commodities for domestic markets
Flexible manufacturing system
Monopolistic competition
Oligopolistic market
중략
Shiseido Company is one of the world's leading cosmetics companies.
It is engaged in the manufacturing and marketing of cosmetics and skin care products for men and women. The company primarily operates in Japan. It is headquartered in Tokyo, Japan and employs about 28,810 people.