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![[경영학] IKEA SCM과 한국시장 진출 전략(영문)-4](http://images.happyhaksul.com/thumb/572/571900-0004.gif)
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![[경영학] IKEA SCM과 한국시장 진출 전략(영문)-12](http://images.happyhaksul.com/thumb/572/571900-0012.gif)
![[경영학] IKEA SCM과 한국시장 진출 전략(영문)-13](http://images.happyhaksul.com/thumb/572/571900-0013.gif)
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분야
pptx2. IKEA’s structure
3. Features
4. Benefits
5. Conclusion
International home products company
that designs and sells
ready-to-assemble furniture
such as beds and desks, appliances and home accessories
The company is
the world's largest furniture retailer
A Swedish furniture company
founded in 1943 by Ingvar Kamprad
Entered into US market
in 1985, Philadelphia
300 shops in the World
Brand Value : 6.5 billion Euro (2008)
410 million people purchase IKEA
Core value
The core value of IKEA
“To offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford.”
