[경영학] IKEA SCM과 한국시장 진출 전략(영문)

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레포트 > 경제경영계열
2012.04.09
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[국제경영론] IKEA의 경영론

ikea 이케아 한국진출 성공 전략

이케아 IKEA 한국시장 성공요인과 한국진출 전략사례분석

[국제경영] 이케아의 한국시장 진출 전망

[이케아 한국진출 마케팅전략 PPT] IKEA 이케아 기업분석과 성공요인분석및 이케아 한국진출 마케팅 SWOT,STP,4P전략분석과 향후전망

IKEA 이케아 기업분석및 경영성공요인분석과 새로운 마케팅전략 제시

IKEA의 한국 시장 진출 전략

[마케팅조사] 이케아 IKEA 의 한국시장 진출

소개글

[경영학] IKEA SCM과 한국시장 진출 전략(영문)에 대한 자료입니다.

-About IKEA(history)

-SCM Of IKEA
1. IKEA’s structure, global supply chain planning concept
2. Features
3. Benefits
4. Case study : The Alve Office Furniture Range

본문내용

Conclusion

About IKEA

The core value of IKEA is “to offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford.”

IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer. Founded in 1943 by 17-year-old Ingvar Kamprad in Sweden, the company is named as an acronym comprising the initials of the founder's name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Småland, South Sweden).

The firm is known for the attention it gives to cost control, operational details and continuous product development, allowing it to lower its prices by an of average 2 to 3% over the decade to 2010, while continuing its global expansion.

The groups of companies that form IKEA are all controlled by INGKA Holding B.V., a Dutch corporation, which in turn is controlled by a tax-exempt, not-for-profit Dutch foundation. The intellectual property of IKEA is controlled by a series of corporations that can be traced to the Netherlands Antilles and to the Interogo Foundation in Liechtenstein.

INGKA Holding B.V. owns the industrial group Swedwood, which sources the manufacturing of IKEA furniture, the sales companies that run IKEA stores, as well as purchasing and supply functions, and IKEA of Sweden, which is responsible for the design and development of products in the IKEA range. INGKA Holding B.V. is wholly owned by Stichting INGKA Foundation, which is a non-profit foundation registered in Leiden, Netherlands. The European logistics centre is located in Dortmund, Germany, and the Asian logistics centre is located in Singapore.

#한국시장 #IKEA #시장 #진출 #한국

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