소개글
[스포츠마케팅] LPGA 마케팅 분석(영문)에 대한 자료입니다.
목차
1.Identify Problems and Causes
2.Analyze Sport Marketing Mix (4Ps)
3.Sport Marketing Analysis (4Cs)
4.Situation Analysis - SWOT Analysis
5.Sport Marketing Solution Development- Potential Solutions
본문내용
LPGA’s financial structure is getting worse every year
Causes
world economic recession
reduction of LPGA’s sponsorship
the popularity of LPGA is steadily dropping
Causes
The performance of American golfers is not good
Original fans don’t want to increase Asian players
Product
Tour game tickets
Merchandize
4 major matches
British Open
U.S Women's Open
Nabisco Championship
Du Pont CC LPGA Championship
Price
Ticket information
Ticket price can change
35$ ~ 200$