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[마케팅] 교원 웰스(WELLS)정수기 마케팅 전략(영문)에 대한 자료입니다.
목차
Chapter 1 _ MARKET ANALYSIS
Chapter 2 _ OUTSIDE-IN PERSPECTIVE
Chapter 3 _ INSIDE-OUT PERSPECTIVE
Chapter 4 _ Q&A
본문내용
MARKET ANALYSIS
This is the water industry market size of the world in 2015 expected by the government.
The OECD expects the infra market related to water is about to 1000 trillion won, by 2025.
The reason is that the amount of waste water is increasing because of the industrialization and the water shortage problem is getting worse. The water market is also growing rapidly.
Mineral market scale goes over 500 million and water purifier size goes up to 1500 million.
Domestic water purifier market size produces 1 million annual, 1500 billion sales.
Home distribution rate is reached to 33%.
Especially, in the 5 metropolitan city, the majority of people are using water purifier.