![[광고론] SK2 광고분석(영문)-1](http://images.happyhaksul.com/thumb/578/577857-0001.gif)
![[광고론] SK2 광고분석(영문)-2](http://images.happyhaksul.com/thumb/578/577857-0002.gif)
![[광고론] SK2 광고분석(영문)-3](http://images.happyhaksul.com/thumb/578/577857-0003.gif)
![[광고론] SK2 광고분석(영문)-4](http://images.happyhaksul.com/thumb/578/577857-0004.gif)
![[광고론] SK2 광고분석(영문)-5](http://images.happyhaksul.com/thumb/578/577857-0005.gif)
![[광고론] SK2 광고분석(영문)-6](http://images.happyhaksul.com/thumb/578/577857-0006.gif)
![[광고론] SK2 광고분석(영문)-7](http://images.happyhaksul.com/thumb/578/577857-0007.gif)
![[광고론] SK2 광고분석(영문)-8](http://images.happyhaksul.com/thumb/578/577857-0008.gif)
![[광고론] SK2 광고분석(영문)-9](http://images.happyhaksul.com/thumb/578/577857-0009.gif)
![[광고론] SK2 광고분석(영문)-10](http://images.happyhaksul.com/thumb/578/577857-0010.gif)
![[광고론] SK2 광고분석(영문)-11](http://images.happyhaksul.com/thumb/578/577857-0011.gif)
![[광고론] SK2 광고분석(영문)-12](http://images.happyhaksul.com/thumb/578/577857-0012.gif)
![[광고론] SK2 광고분석(영문)-13](http://images.happyhaksul.com/thumb/578/577857-0013.gif)
![[광고론] SK2 광고분석(영문)-14](http://images.happyhaksul.com/thumb/578/577857-0014.gif)
![[광고론] SK2 광고분석(영문)-15](http://images.happyhaksul.com/thumb/578/577857-0015.gif)
![[광고론] SK2 광고분석(영문)-16](http://images.happyhaksul.com/thumb/578/577857-0016.gif)
분야
pptx2.Attention
3.Comprehension/Interpretation
4.Attitude/Memory
5.Decision
Attractive models
-Model’s gaze direction
Contrast/Color
-RED(representative color of SK-II)
& WHITE(model’s skin color)
Size
Stimulus driven attention
-Comparing with SK-II Wrinkle Specialist
Not attractive model,
but product
Surprising
or Novel stimulus
Stimulus driven attention
Arousing consumer’s
Specific desire
Make consumers
associate with their
experiences
