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메가 스터디 사례분석 메가스터디 환경 분석 메가스터디 모델분석 메가스터디 성과
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소개글
[E비즈니스] KT의 2G서비스 종료 사례 분석(영문)에 대한 자료입니다.
목차
1.Introduction
Background
Purpose
Why important?
2.Body
Technical Trend
KT Circumstance
KT vs 2G users
Abroad Cases
3.Conclusion
Conclusion
Implication
4.At the End
Reference
Our Team
본문내용
Background of Study
These days, mobile industry is rapidly changing by data,3G.
Customers want faster service with mass storage, and mobile carriers are struggling to secure a new technology to meet their needs and the frequency bandwidth for this new technology.
No exception for KT either, they are actively carrying forward a LTE service. Along the way, KT tried to turn 2G frequency into the LTE service, and now they are forcibly closing the 2G service.
First, Korea Communications Commission didn't permit this because this closing can be a damage for the customers using 2G. But in November, They took a side of KT, with a condition that guarantee the 2G customers' rights.
However, in opposition to KT, 150,000 2G users still argue their rights and this resulted a suit, and finally the judge took a side of 2G users 2 days before the closing day.
Purpose of Study
When we watch the case of abroad and trend, 2G service will be closed someday. In this inevitable process, we look for a solution that avoids the clash above and make many people can accept it.
To achieve our goal, we find the accurate background(technical, business) why 2G service is closed, and investigate the opinion of both corporation and customers. Also, find out a similar case in abroad, and finally synthesize all data and make a reasonable conclusion
참고문헌
2G 서비스 종료 관련 쟁점 이슈 검토 및 시사점, 한국전자통신연구원, 김성철박사
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http://www.boannews.com/media/view.asp?idx=28664&kind=1
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http://www.telecompaper.com/news/kcc-faces-lawsuit-over-kts-2g-termination-approval
http://mb.softbank.jp/en/customer_support/2G_end/service_end.html
http://www.nttdocomo.com/pr/2009/001428.html
http://www.telecomsinsight.com/file/97744/japans-carriers-stop-accepting-new-2g-customers.html
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http://mobileblog.olleh.com/1159
http://www.nttdocomo.com/pr/2009/001428.html
http://mb.softbank.jp/en/customer_support/2G_end/service_end.html