![[마케팅] 현대자동차 IMC전략(영문)-1](http://images.happyhaksul.com/thumb/578/577931-0001.gif)
![[마케팅] 현대자동차 IMC전략(영문)-2](http://images.happyhaksul.com/thumb/578/577931-0002.gif)
![[마케팅] 현대자동차 IMC전략(영문)-3](http://images.happyhaksul.com/thumb/578/577931-0003.gif)
![[마케팅] 현대자동차 IMC전략(영문)-4](http://images.happyhaksul.com/thumb/578/577931-0004.gif)
![[마케팅] 현대자동차 IMC전략(영문)-5](http://images.happyhaksul.com/thumb/578/577931-0005.gif)
![[마케팅] 현대자동차 IMC전략(영문)-6](http://images.happyhaksul.com/thumb/578/577931-0006.gif)
![[마케팅] 현대자동차 IMC전략(영문)-7](http://images.happyhaksul.com/thumb/578/577931-0007.gif)
![[마케팅] 현대자동차 IMC전략(영문)-8](http://images.happyhaksul.com/thumb/578/577931-0008.gif)
![[마케팅] 현대자동차 IMC전략(영문)-9](http://images.happyhaksul.com/thumb/578/577931-0009.gif)
![[마케팅] 현대자동차 IMC전략(영문)-10](http://images.happyhaksul.com/thumb/578/577931-0010.gif)
![[마케팅] 현대자동차 IMC전략(영문)-11](http://images.happyhaksul.com/thumb/578/577931-0011.gif)
![[마케팅] 현대자동차 IMC전략(영문)-12](http://images.happyhaksul.com/thumb/578/577931-0012.gif)
![[마케팅] 현대자동차 IMC전략(영문)-13](http://images.happyhaksul.com/thumb/578/577931-0013.gif)
![[마케팅] 현대자동차 IMC전략(영문)-14](http://images.happyhaksul.com/thumb/578/577931-0014.gif)
![[마케팅] 현대자동차 IMC전략(영문)-15](http://images.happyhaksul.com/thumb/578/577931-0015.gif)
![[마케팅] 현대자동차 IMC전략(영문)-16](http://images.happyhaksul.com/thumb/578/577931-0016.gif)
![[마케팅] 현대자동차 IMC전략(영문)-17](http://images.happyhaksul.com/thumb/578/577931-0017.gif)
![[마케팅] 현대자동차 IMC전략(영문)-18](http://images.happyhaksul.com/thumb/578/577931-0018.gif)
![[마케팅] 현대자동차 IMC전략(영문)-19](http://images.happyhaksul.com/thumb/578/577931-0019.gif)
![[마케팅] 현대자동차 IMC전략(영문)-20](http://images.happyhaksul.com/thumb/578/577931-0020.gif)
분야
ppt2.SWOT Analysis
3.STP
4.Concept
5.Objectives &
6.Strategies
Family is important to 30s40s
Growth of purchasing foreign car in 30s
In last 5years, the rate of purchase in 30s40S has been increased.
2) They feel the greatest importance of family among all generations.
-They look for family value and finding meaning of life
Family life is more matter than success of work to me
the average: 43.2 % 30s answer: 52.25
3) Important children to 30s40s
-Most women give birth in their 30s
-Children is the most important factor for happiness of men in 30s40s
4) Prefer substance and quality of life to luxurious and material
ex) They think house as object of experience, not as possession.
