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분야
docx1) Amore pacific
2) Able C&C
3) Coreana
2. Why did we choose these companies ?
3. Suggest Ratio
1) Return of Equity
2) Earning Per Share
3) Net Profit Margin
4) Inventory turnover
5) Dept/equity ratio
6) Dividend yield
4. Conclusion
1. Amore pacific
- Established : 1945 .
- IPO : 2006.6.29
- Brand : Amore pacific has 25 brands including Amore pacific, Hera, Iope, Mamonde, innisfree, Etuide. and so on
- Overseas business : 8 Countries including USA and Paris
2. Able C&C
- Established : 2000
- IPO : 2005. 2
- Brand : Able C&C has 3 Brands including Misha, A’pieu, Beautynet.
- Overseas business : 12 Countries including Hongkong and Japan
3. Coreana
- Established : 1988.
- IPO : 999.
- Brand : Coreana has 16brands including Ten seconds, Zain, Sheniz and so on
- Overseas business : China
Why we did we choose these companies?
First of all, we wanted to compare successful company and failing company. So we chose the Amore pacific which is number one company in cosmetic industry. Second, when we found information related to cosmetic, we chose coreana. This is because it was one of Big 3 companies in the cosmetic market 10 years ago, but now it is not involved in Big 3 companies. Third, Able c&c is a young company in cosmetic market but it shows high level of growth. So we are interested in this company. However, LG care(생활건강) has many other kinds of industry in it’s business not only focusing on cosmetic market, so we didn’t choose this company to focus only on Cosmetic industry.
