분야
pptx2.Factor of failure in France advance
3.French Perfume Market Analysis
4.Strategy Analysis
5.Marketing Strategy
6.Achievement
7.Conclusion
By the plan of AmorePacific to become global company
'Lolita Lempicka' launched in France, 1997
While the market share of AMOREPACIFIC
is currently increasing around the world,
"Lolita Lempicka“ become representative brand of the world
Lack of understanding
In French cosmetic industry
Insufficient market research
Failing recognition of race condition
Lack of efforts, understanding
Glocalization and local culture
http://en.wikipedia.org/wiki/Lolita_Lempicka
http://www.fragrantica.com/perfume/Lolita-Lempicka/Lolita-Lempicka-456.html
http://www.amorepacific.com/index.jsp
http://loreal.exteen.com/20080805/swot-analysis-l-oreal
http://blog.naver.com/PostView.nhn?blogId=dondolhal&logNo=140140484863
http://www.mdtoday.co.kr/mdtoday/index.html?no=162572
