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[매스컴론] 매스컴 속 인지 부조화 이론 사례(영문)에 대한 자료입니다.
목차
1.THE COGNITIVE DISSONANCE THEORY
1)DEFINITION
2)DISSONANCE INCREASE WITH
3)A REDUCING PROCESS
4)PURPOSE
2.CASE
1)CASE -`
COGNITIVE DISSONANCE IN 서태지
WAY TO DECREASE COGNITIVE DISSONANCE
2) CASE -2
COGNTIVE DISSONANCE IN MOVIE
WAY TO DECREASE COGNTIVE DISSONANCE
3.CONCLUSION
본문내용
A discomfort caused by conflicting between belief and behavior simultaneously.
This is the feeling of uncomfortable tension which comes from holding two conflicting elements between belief and behavior in the mind at the same time.
The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails.
Denying: Denying the fact which makes discomfort or ignoring the source and existence of the fact
Restructuring: Correcting own's understanding or interpretation. With this, changing own's thinking or underestimating the information of fact.
Separating: Separating each attitudes on conflicting relationship. Through this process, definitely separate own's cognitive and ignore or even lose sight of the fact.
Justifying: Finding excuse to justify own's opinion or behavior. Because they can not accept dissonance.
Investigating: Finding error from the other opinion. And decide to find the way which can advocate own's behavior or belief. Also, they try to make other people understand.
- Changing: Trying to get consonance from changing own's existing thoughts. Admitting own's wrong and changing behavior are included in this process.