소개글
[경영전략] TATA GROUP 사례 분석(영문)에 대한 자료입니다.
목차
Introduction
Corporate Strategy
Specific Analysis
Case of M&A
Recommendation
본문내용
History of Tata
TATA GROUP – INDIA’s large Conglomerate
Founded in 1868 as a trading firm, Jamsetji N. Tata
Mid-1991
‘Almost defaulting’
What Changes in India?
Opening its market to other countries
Liberalization of domestic market
Chances to Foreign Company
Entering into Indian Market
↕
Chances to Indian Company
Tying up with Foreign company: Getting tech
Being competitive with international companies