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[소비자 행태론] 명품 소비 심리 연구(영문)에 대한 자료입니다.
목차
1. Research motivations & Latest trends, news
2. Characteristics of luxury items user
3. Needs of luxury items user
4. Source
본문내용
1.Research motivations & Latest trends, news
• Luxurious goods consumption exceeded Japan.
• Luxurious goods consumption occupy 5% in Domestic economy income.
• Korea’s luxurious goods consumption is recognized issue that persisted and hard to solve.
• Luxurious goods is the thing which famous or expensive.
• Luxurious goods consumption increase steadily.
• We recognized characteristics and desire of a consumer buying luxurious goods
• Consumers increase to buying luxurious good an afternoon in department. Consumers can enter it if so have to wait 1 ~ 2 hour. It is new scenery while a domestic designer goods market grows.
참고문헌
✱http://news.mk.co.kr/newsRead.php?year=2011&no=649875➡매일경제
✱http://cafe.naver.com/cyreporter/132➡네이버블로그
✱http://cafe.naver.com/marketingchallenger
➡리서치 전문업체 영앤루비캠 AASP 홍성태,이상현 외
✱http://skinc.tistory.com/679➡명품 구매 심리에 대해
✱http://blog.naver.com/loving_3/120139628098➡소비자의 니즈에 대해
✱네이버 백과사전➡용어관련
✱위키백과➡용어관련
✱http://autotimes.hankyung.com/apps/news.sub_view?popup=0&nid=81&nkey=125346➡명품과 자동차는 관여도가 높다는 공통점-브랜드 로열티
✱http://news.mk.co.kr/newsRead.php?year=2011&no=700775
➡명품 구매 또는 사용의 우월감, 과시욕-구찌 고무신
✱http://stylem.mt.co.kr/styview.php?no=2010051910051443426&type=1
➡루이비통에 대해
✱http://biz.heraldm.com/common/Detail.jsp?newsMLId=20070720000162
➡3초백, 5초백, 7초백 등 명품 홍역
✱http://www.louisvuitton.com/kr/flash/index.jsp?direct1=home_entry_kr0
➡루이비통 코리아 홈페이지
✱http://www.chanel.com/ko_KR/
➡샤넬 코리아 홈페이지