![[소비자 행태론] 루이뷔통의 성공 요인 분석(영문)-1](http://images.happyhaksul.com/thumb/585/584081-0001.gif)
![[소비자 행태론] 루이뷔통의 성공 요인 분석(영문)-2](http://images.happyhaksul.com/thumb/585/584081-0002.gif)
![[소비자 행태론] 루이뷔통의 성공 요인 분석(영문)-3](http://images.happyhaksul.com/thumb/585/584081-0003.gif)
![[소비자 행태론] 루이뷔통의 성공 요인 분석(영문)-4](http://images.happyhaksul.com/thumb/585/584081-0004.gif)
![[소비자 행태론] 루이뷔통의 성공 요인 분석(영문)-5](http://images.happyhaksul.com/thumb/585/584081-0005.gif)
![[소비자 행태론] 루이뷔통의 성공 요인 분석(영문)-6](http://images.happyhaksul.com/thumb/585/584081-0006.gif)
![[소비자 행태론] 루이뷔통의 성공 요인 분석(영문)-7](http://images.happyhaksul.com/thumb/585/584081-0007.gif)
![[소비자 행태론] 루이뷔통의 성공 요인 분석(영문)-8](http://images.happyhaksul.com/thumb/585/584081-0008.gif)
![[소비자 행태론] 루이뷔통의 성공 요인 분석(영문)-9](http://images.happyhaksul.com/thumb/585/584081-0009.gif)
![[소비자 행태론] 루이뷔통의 성공 요인 분석(영문)-10](http://images.happyhaksul.com/thumb/585/584081-0010.gif)
![[소비자 행태론] 루이뷔통의 성공 요인 분석(영문)-11](http://images.happyhaksul.com/thumb/585/584081-0011.gif)
![[소비자 행태론] 루이뷔통의 성공 요인 분석(영문)-12](http://images.happyhaksul.com/thumb/585/584081-0012.gif)
분야
hwp2. Marketing strategies
3. Success, failures related marketing strategy
4. Future Directions
5. Source 1. Selected brands motivation and background
From midterm presentation, consumer's needs to luxury items is high quality, brand user image, image making, superiority, desire of ostentation, trend, brand loyalty, background.
The following is a few examples method of foreign fashion luxury brand to meet consumer's needs.
❶ high quality
Left side, 69E means that producer
Right side, L in the rectangle mean that year of production.
*에르메스
Hermes has a great leather purchase path in the world. Most good quality leather takes them. Do not skimp on the use of money because this work is very important to Hermes. Of course, These costs increase the price of the bag. Hermes bags are no assembly lines and one of the artisan creates it. All products of Hermes is not the case but Kelly and Birkin are applicable for this. The artisan's name is engraved on top of the bag. Later, when a repair request comes artisan made the bag should be repaired. Such as lifetime responsibility system. The artisan is graduated from the leather school founded by Hermes.
➪http://macrostars.blogspot.com/2011/11/blog-post_24.html
➪http://canyon.tistory.com/344
➪http://1987top.blog.me/20110249991
➪http://ccead.blog.me/30048071322
➪http://blog.naver.com/babynamecokr?Redirect=Log&logNo=130111074907
➪http://blog.naver.com/PostView.nhn?blogId=always7694&logNo=60001423625
➪http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=101&oid=015&aid=0002264555
➪http://www.consumernews.co.kr/news/view.html?gid=main&bid=news&pid=259031
➪http://news.hankyung.com/201106/2011061625197.html?ch=news&nv=1
