소개글
[마케팅] 국순당생막걸리 마케팅전략에 대한 자료입니다.
목차
Kinds of Products
CEO Bae Joong-Ho
국순당 조직도
Agreed cultivation with farm families
설갱이’s Strengths
SWOT Analysis
STP
Marketing Suggestion
4Ps
본문내용
설갱이
Through the promised cultivation, 국순당 and farmers are living together. By cultivating 설갱미, 국순당 secures good conditioned goods to make better products, and farm families can expect a safe profit gaining.
In case of 설갱미, the essential amino acid is way higher than the normal seeds, especially isoleusine, and leucine.
Due to the best amount of protein, the taste of the drink is mild and clean.
설갱이 : The taste of bitterness and greasiness is less, but mildness and clearness is higher.
일반미 : Taste of bitterness and roughness is high.