소개글
[마케팅] 안철수 연구소 SWOT, 마케팅 전략 분석(영문)에 대한 자료입니다.
목차
1. About AhnLab
2. Business
3. SWOT analysis
5. Industry Analysis
6. Market-Product Focus
6. Marketing Program
7. Financial Data
8. Organization
9. Implementation Plan
10. Evaluation and Control
본문내용
1. About AhnLab
1) AhnLab core value
" A company with a soul "
Ever since its foundation in 1995, AhnLab has always has been concerned about our social responsibilities, and has concluded that we have to contribute to the society through continuous researches and developments. Also, AhnLab has stipulated the company core values and we are doing our best to fulfill promise in order to become a long-lasting company.
2) Vision
" A company respected worldwide "
Our core values and reason for existence are not only a statement, but we ensure our actions always embody our core values; they are the backbone of AhnLab. Even though our core values remain unchanged, we are not stubborn to change, but rather we always try to find ways to improve as long as the change itself is beneficial to society and parallel to our core values.