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분야
pptx• Product Development
• Target Market Evaluation
• Value Exploration
• Defining Customer Value and Satisfaction
• Creating the Wii Brand and Brand Equity
• Nintendo’s Positioning Strategy
• Product Differentiation
• Competitive Strategies
• Pricing Strategies
• Nintendo’s Marketing Mistakes
• Nintendo’s New Rival : Apple
• Nintendo, Japanese for “Leave Luck to Heaven” was
founded in Kyoto, Japan in 1889.
• Founded as card game maker
- Remained solely a card game maker until 1956
• Acquired first rights to distribute video game console
from Magnavox in 1974.
• 1986 debut of Nintendo Entertainment System (NES)
• Nintendo Entertainment System (NES) Sells over 61
million units before being officially retired in 1995.
• Super Nintendo becomes best selling 16-bit video game
system in the world, selling 49.1 million units.
• Nintendo’s N64 sells 32.9 million units
• GameCube sales lag behind Sony’s Playstation 2 and
Microsoft’s Xbox, selling only 22 million worldwide.
