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[서비스마케팅] 해커스어학원 서비스전략에 대한 자료입니다.
목차
Hackers Course
Hackers – Website
Hackers Competition Market
Target
Tangible Spectrum
Service Characteristics
Expanded Mix for Service – 7Ps
Information Searching
Factors to influence for Zones of Tolerance
Service Quality
Course Evaluation survey(강의평가) - Post Transaction Survey
Type of Customer Complaint Action
Standard and Measures
The Critical Importance of Employee
Problems
The Service Blueprint
Gap 1
Gap 3
Problem 1. Study Group in Beer Pub
Problem 2. Collecting Appropriate Classes for Their Levels
The Service Marketing Triangle
Problem 3. Hard to Build Social Bonds and Loyalty
Problem 4. No Feedback About Evaluation, Passive Customers
The Modified Service Blueprint
본문내용
Course :
TOEFL, TOEIC, TOEIC Speaking & Opic, TEPS, IELTS, GRE, LSAT, SAT, General English
Information about courses, Enrollment service, Various bulletin boards
to support study and teaching communities
YBM’s unrivaled preference rate
Students and workers who study for official English scores
Focus Group Interview
with 4 students
Survey
with 50 people
Interview
with a worker in marketing