소개글
[소비자 행동론] 영화 `당신에게 일어날 수 있는 일` 속 등장인물의 소비행동 분석(영문)에 대한 자료입니다.
목차
1. Introduction
- why we choose this movie
2. Analysis of Main Character
1) Charlie Lang
2) Muriel Lang
3) Yvonne Biasi
3. Analysis consuming behavior patterns
-‘Charlie’ and ‘Muriel’
4. Scene analysis
#1. Hiring Accountants
#2. Selecting Hotel
5. Conclusion
본문내용
1. Introduction
Policeman Charlie Lang is a kind and generous man who loves his job and the Queens borough of New York City where he lives. His wife Muriel works in a hairdressing salon and, unlike Charlie, is selfish, greedy constantly complaining about their situation in life. Waitress Yvonne Biasi, is bankrupt because her husband Eddie, whom she could not yet afford to divorce, emptied their joint checking account and spent all the money without her permission, while also leaving her with a credit card debt of over $12,000. Charlie meets Yvonne when she waits on him at the diner where she works. Since Charlie doesn't have enough money to pay the tip, he promises to give her either double the tip or half of his prospective lottery winnings the next day. He wins $4 million (in 21 annual payments) in the lottery the next day and keeps his promise, despite the protests of his wife. He and Yvonne become stars almost immediately.
At a gathering on a chartered boat for the lottery winners and other members of high society, Muriel gets to know the newly rich Jack Gross. She flirts with him and develops a strong liking for him, which is mutual. Meanwhile, Charlie and Yvonne spend a lot of time together. Muriel gets fed up with Charlie's constant donations and overall simplicity and throws him out of their apartment, asking for a divorce. That same evening, Yvonne leaves her apartment after her husband shows up and threatens to stay until he gets $50,000 from her. Quite innocently, Charlie and Yvonne run into each other at the Plaza Hotel and, unintentionally, end up spending the night together.