소개글
[소비자 행동론] 영화 `당신에게 일어날 수 있는 일` 속 등장인물의 소비행동 분석(영문)에 대한 자료입니다.
목차
1. Movie Introduction
2. Main Character analysis
3. Consuming behavior analysis
4. Scene analysis
5. Conclusion
본문내용
Scene analysis (Murial)
MAO theory
Motivation
Willing to good at “Investment tequniques”
(High Motivation)
Ability
Lack of financial awareness
(Low Ability)
Opportunity
Have enough money to hire accountant
(High Opportunity)
TPB Theory
Attitude toward
act or behavior
Personality: Extravagant
Investment tequnique is fit to her
Subjective Norm
Investment tequnique
Upper class usually done
Perceived
Behavioral control
Upward Mobility
(lower class Upper class)