분야
docxⅡ. Why we chose flash mob marketing
Ⅲ. Case study of flash mob marketing: ‘Man in Black 3’ flash mobs in Korea
Ⅳ. Our recommendations to flash mob marketing in general
Ⅴ. What we learned from the project
Flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, and then quickly disperse. The term flash mob is generally applied only to gatherings organized using telecommunications, social media, or emails. People who participate in flash mobs are called flash crowd. These days, flash mob marketing is used in many businesses, such as movie business, public enterprises, TV broadcasting station, memorial days promotion (ex.Hyun-Choong day memorial) and so on. If this flash mob marketing is combined with viral marketing, marketing techniques that use pre-existing social networks to produce increases in brand awareness through self-replicating viral processes, there can be a significant synergy effect.
Ⅱ. Why we chose flash mob marketing
Flash Mobs keep popping up all around the world, and they typically cause a social media sensation. By combining a message they want to give out and a show that everybody can enjoy, flash mobs are a powerful tool at delivering messages. In other words, since flash mobs include fun and enjoyable features that draw attention of others, it can easily send out messages without the rejections from the audiences
