분야
pptxIndustry Analysis
SWOT analysis
Strategic Analysis of
Samsung Tesco & Carrefour
Conclusion
3rd largest revenue and 2nd largest profits
Created HomePlus in Korea (second largest retailer)
3376 out of 6351(53.2%) stores are in U.K.
Operates in 13 countries
Began a rapid expansion in the late 1990s into emerging markets (Eastern Europe and Southeast Asia)
-Intensity of rivalry in the retailing industry where Tesco belongs is very stiff.
-Products and services of competitors are weakly differentiated.
-Thus, need to gain competitive advantage.
