소개글
크랜베리 National Cranberry Cooperative 사례에 대한 자료입니다.
목차
1. Summary
2. Analysis and short-term solution
3. Long-term solution
본문내용
1. Summary
On February 14, 1971, Hugo Schaeffer, vice president of operations at the NCC, revealed his concern that although the company had spent $75,000 on a fifth Kiwanee dumper, overtime costs were still out of control and the growers were upset that their trucks and drivers had to spend so much time waiting to unload. The superintendent, Walliston, thinks that in order to avoid the problem, NCC should buy and install two new dryers and convert the dry berry holding bins so that they can store either water-harvested or dry berries.
NCC was an organization formed and owned by growers of cranberries to process and market their berries.
A trend of cranberry harvest was the growing surplus of cranberries produced over those utilized. Another important trend was the increasing mechanization of cranberry harvesting and could result in yields up to 20% greater than those obtained via dry harvesting. However, water-harvested berries should be shipped in box that contain only 1/3 bbl of berries because of the risk of damage and it also shorten the time berries stay in fresh.