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분야
pptx2. Entrepreneurship
3. Marketing – STP
4. Marketing – 4Ps
5. Operation Management
-Facility location
6. Operation Management
-Facility layout
7. Closing
Layers of a market
: Demographic / Geographic / Psychographic / Benefit / Volume
1st step
neater foods, cleaner atmospheres
better services part-timers, menus
none smoking areas, business hours
wider selections of sauce
Value > Price > Cost
↓
more reasonable pricing policy
easier to find
→the Frypan – located in a food alley
→the Thunder – located on the corner of HUFS
peration Management
Operation Management in the service sector?
All about creating a good experience for customers!
How can you create a good experience?
Facility location and facility layout
Facil
ity location:
Availability of production inputs
Marketing factors
Manufacturing environment
Local incentives
International location considerations
How can you create a good experience?
Feel comfortable
Presents for themselves
We want a good experience!!
