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레포트 > 경제경영계열

[경영전략] 코닥 Kodak vs Fuji 후지

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레포트 > 경제경영계열
2013.03.20
31페이지 / pptx
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[국제경영] 코닥(KODAK)과 후지(FUJI)에 전략 비교 분석

KODAK과 FUJI 레포트

[다국적기업 사례분석] 코닥의 성공실패 사례분석

[국제경영] 코닥(KODAK)과 후지(FUJI)에 전략 비교 분석

KODAK 코닥과 FUJI 후지 를 통해서 알아본 경영전략

[전략경영비교분석] 코닥과 후지필름 비교분석

글로벌 기업 관리론 시험 요약 노트

서비스 경영 혁신 사례 기업(IBM, XEROX 제록스)

[A+] 브랜드의 이해 총 요약 및 정리 중간+기말

[경영전략] 코닥 `Kodak`과 후지 `Fuji`의 비교경영

소개글

[경영전략] 코닥 Kodak vs Fuji 후지에 대한 자료입니다.

1.Why Kodak?
2.Story
-Rise of Kodak Empire.
-Birth of the small town, Fuji.
-Digital typhoon approaching.
-They made a roof to protect their hometown.
-Fallen of Kodak Empire.
-Survival of Fuji.
3.Behind story
-Same appearance, different result.
-Why king of Kodak empire couldn’t think like king of Fuji.
4.Moral of story
5.Q&A

본문내용

Q. Why Kodak & Fuji ?
How can firms react to disruptive innovation ?

“If Toyota could no longer sell cars, what would they be? That is what we are facing. If we aren’t an imaging company then what are we?” – Mr. Shigetaka Komori, CEO of Fuji

One of the example that shows about using same strategy but having different result.

Rise of Kodak Empire
Type: Public
Industry: Digital imaging, Photography
Founded: 1889
Founder: George Eastman
Headquarters: Rochester, New York, United States
Area served: Worldwide

Rise of Kodak Empire
That was absolutely TOP company!

“You press the button, we do the rest,” was its slogan in 1888.

By 1976 Kodak accounted for 90% of film and 85% of camera sales in America. Until the 1990s it was regularly rated one of the world’s five most valuable brands.

Birth of the small town, Fuji.
Type : Public
Industry : Consumer electronics
Founded : January 20, 1934
Headquarters : Midtown West, Tokyo Midtown Akasaka, Minato, Tokyo, Japan
Key people : Shigetaka Komori (President & CEO)
Area served: Worldwide

Digital typhoon approaching.

- There was Fast growth of Digital camera sales.
- Photo market has moved from analog to digital.
- Film sales has decreased gradually.

Survival of Fuji.
To squeeze as much money out of the film business as possible, to prepare for the switch to digital and to develop new business line.

참고문헌

Reference

Eastman Kodak: Meeting the Digital Challenge - Robert M. Grant
The rise and fall of Kodak's moment - University of Cambridge
The Rise and Fall of the Kodak Empire - Heather Schreiner, April 23, 2012
Fujifilm: A Second Foundation – April 5, 2007, GIOVANNI GAVETTI, MARY TRIPSAS ,YAICHI AOSHIMA, Harvard Business Review
Disruptive Innovations applied: A review of the imaging industry - Stefan Kohn
LG Business Insight 2012 2 15
5 lessons Every Business Can Learn from Kodak’s demise - MICHAEL MCQUEEN
How business can survive and thrive in turbulent times - the Economist Intelligence Unit Sponsored by EMC, March 2009
Kodak is at death’s door’ Fujifilm, its old rival, is thriving. Why? – Jan 14th 2012, The Economist.
Can Organisations Live Forever? - Sam Bodley-Scott , January 2012
What Went Wrong at Eastman Kodak? - George Mendes
http://www.businessteacher.org.uk/free-business-essays/a-case-study-of-kodak/
http://www.ixwebhosting.mobi/2012/01/23/13724.html
http://www.koreadaily.com/news/read.asp?art_id=1341824

#경영전략 #vs #Fuji #코닥 #Kodak

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