소개글
청정원 마케팅 사례(영문)에 대한 자료입니다.
목차
Advertisement (청정원)
Theory
Marketing Implications
Conclusion
본문내용
Advertisement
-An integrated brand of food business
-Mark: Honesty, Trust, Fresh, Purity
Theory
-Brand personality
-Brand image
-Perceiving through hearing-sound
-Celebrity advertising strategy
-The foundation of attitudes-emotion
-Contracting stimuli
-Cognition