분야
pptx∙ Present Condition of PPL
∙ Definition of PPL
∙ Classification of PPL
body
01 THEORETICAL APPROACH
1. Uses and Gratifications
* Priming Effect
02 CASE ANALYSIS
1. Is PPL SUITABLE to drama
2. Factors influence SUCCESS/ FAILURE of PPL
① INVOLVEMENT
② VIEWER RATINGS
③ MODEL
conclusion
PPL is simplified form of Product Placement
Various Definition of PPL
Advertisement type that utilize goods in broadcasting program and uncover to consumer
Marketing communication action that connect information about brand or product with TV program and make form affirmative brand image to viewer that uncover intentionally
After charge monetary reward from advertiser, action that uncover commercial product or service to consumer who is viewer within movie or TV program
