소개글
소셜미디어 마케팅 사례 연구(영문)에 대한 자료입니다.
목차
Introduction
Research Background
Key terms of RP
Part.1 The Brand Impressions with Newsfeed
Part.2 The Importance of Friends
Part.3 Fan Value and SOCIAL-MEDIA Return on Investment
Conclusion
Q&A
본문내용
‘Value of a fan”
Increasing the depth of loyalty
Generating incremental purchase
Leveraging the ability to Influence friends of fans