소개글
미디어 광고-PPL, 옥외 광고, 모바일 광고, TV 광고(영문)에 대한 자료입니다.
목차
PPL
Outdoor Advertisement
Mobile Advertising
TV Commercial
본문내용
PPL
(Product Placement)
It is a form of advertisement, where branded goods
or services are placed in a context such as movies,
or TV shows.
참고문헌
Definition
http://en.wikipedia.org/wiki/PPL
http://terms.naver.com/
http://wikipedia.org/
Photos
http://sports.hankooki.com/lpage/entv/201204/sp2012040511322196010.htm
http://www.fnn.co.kr/content.asp?aid=9277e99b0b954a87b0857375b05e878b
http://blog.naver.com/inplancom00?Redirect=Log&logNo=130141696694
http://blog.naver.com/xingfu4?Redirect=Log&logNo=50116723000
Advantages & Disadvantages
http://blog.btzbrand.com/2011/03/top-three-advantages-of-brand-product.html
http://www.google.co.kr/url?sa=t&rct=j&q=product%20placement%20disadvantages&source=web&cd=2&sqi=2&ved=0CDAQFjAB&url=http%3A%2F%2Fwww.scribd.com%2Fdoc%2F33784716%2FProduct-Placement-on-Movies&ei=dsSPUIqWAqu6iAfv7YGABQ&usg=AFQjCNEQYN9YcGUXMGboxznRzpV0CA-r2g&cad=rjt
http://blog.naver.com/gosu1225/140012379204
http://kot20004.blog.me/90031849938
http://news.mk.co.kr/newsRead.php?year=2012&no=704012
http://www.teleanu.com/outdoor-advertising-advantages-and-disadvantages/
http://commhere.net/140132079011