소개글
윈WYNN호텔 마케팅 분석(영문)에 대한 자료입니다.
목차
Analysis of Hotel industry in Korea
Introduction of WYNN
Entry Mode Analysis
Strategic Positioning
Marketing Mix
Limitation
References
본문내용
Hotel Overview
Over 1 billion Tourist; Lack of lodging Demand
About 2 million rooms will be insufficient.
In case of Seoul city in particular, the lodging demand is 55,919 rooms
lodging supply including potential hotel is only 28,468 rooms.
참고문헌
http://www.eightcity.kr/
http://www.wynnmacau.com/en/
http://wynnlasvegas.com/
http://en.wikipedia.org/wiki/Wynn_Resorts_Limited
http://www.wikinvest.com/stock/Wynn_Resorts_(WYNN)/Strategy
http://www.google.co.kr/
http://www.naver.com/