분야
docx2. Current go to market strategies and “channels flow diagram” at the “purchase” stage.
3. Description of your target market and value drivers
4. Description of functions required
5. Feasible Channel Configurations and "Channel Functions Diagrams"
Our team's product category is vegetable. We choose vegetable because healthy foods are popular these days and ingest of vegetable is trend. But vegetable's distribution is complicated and vegetable is vulnerable to kinds of germs, many vegetable retailers are wasting their products. So, our team wanted to create a new channel of vegetable that is better for both sellers and consumers, and we made a virtual vegetable product 'VEGE'.
VEGE is a private label of large retailer like Lotte or Shinsegae. VEGE is randomly packed according to season and quantity of shipped vegetable and delivered to customers. Because VEGE is packed and delivered immediately after vegetable produced and collected at wholesale market, it has very simple distribution channel. So it is cheap and fresh for consumers and there is no worry about inventory for sellers.
To subscribe VEGE, consumers can subscribe at various retailer shops and internet and home-shopping call are also available. When they subscribe, they can pick some unwanted vegetable because of allergy or something like that. Also they can choose frequency of delivery (ex: weekly or bi-weekly) and size of pack. And after their subscription is receipted, they can receive the product at home or VEGE's special refrigerator at near retailer shop that consumer wanted. Especially VEGE also place VEGE's refrigerator at Smoothie King and some fitness clubs, so major target 2030 women can enjoy it comfortably.
Like this, VEGE is kind of our team's invention that can satisfy seller's and consumer's needs at the same time.
