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eBay is the world's largest online marketplace, where practically anyone can buy and sell practically anything. eBay opened online auction market. Compare to traditional market, eBay is an efficient market where all users had equal access to information and treated one another with honesty and respect. Differences between eBay and traditional market can be shown through analysis of eBay’s business model. There are nine basic building blocks to analyze its’ business model:
Customer segment: Before eBay came out, traditional markets’ customer segments are just broader buyers. However, eBay’s customer segments are not only buyers but also sellers, the multi-sided platform.
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