소개글
HOT 6ix 마케팅 전략(영문)에 대한 자료입니다.
목차
1) Introduction
About Hot6ix, Why hot6ix
2) Beverage Trends
3) Competitors Analysis
Inside & Outside energy drinks industry
4) Success Strategy
(4p, swot, stp)
5) Problems
6) Suggestions
본문내용
HOT 6IX
Release Date : March 2010
Capacity product:250ml .330ml.
Product category; 4type(light,etc)
Retail Price :1,000 won
Ingredients: guarana taurine(1000mg)
Main target audience : 20-40 teen
Purchase gender ratio:m70% / w30%
Main marketing activity:
1TVCM,,2Twitter,, 3word of mouth