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분야
pptGrowth Strategy
Challenge and Globalization
Expansion to Chinese market
External Analysis- 5 force analysis
Internal Analysis- value chain analysis
SWOT Analysis
Recommendation
Penetrated into niche Market: into the residential street
Well organized Distribution System: differentiation from competitors
Mass production and systematic raw material control (keep fresh)
The strength of large store in broad menu and sanitation
+ The strength of small store in minimum investment cost
Why BBQ goes abroad
Saturation of domestic fast-food market.
Too confident of success?
CEO’s Strong Will
1. The recession of Korean market
-Offense is the best defense
Go abroad.
2. Mission: The most delicious chicken
in the world.
Why Chinese Market?
Growing Chinese fast-food market
constant growth rate (20% annually), 200bill yuan(2000), 40% of Restaurant Business
